Creative Strategy, Brand & Experience
Creative Strategy, Brand & Experience
‘Home of Connections’
Business Challenge
How can O2 differentiate itself from its competitors and stand out in a market where the only competitive advantage is a lower price point.
My role
Reframing the problem, creating a strategic vision, shaping and developing the experience ideas.
Close collaboration with the design team to insure an outcome true to our strategy and in line with O2’s business vision.
Summary
We managed to create a creative concept that focuses heavily on teaching and experimental, service-led retail to help consumers grasp the lifestyle-oriented relevance of its devices as well as the engaging and fun aspects of the O2 brand (concerts, festivals etc).