Lululemon

‘Alive in London’

Business Challenge

To increase brand awareness in the UK and create a destination for locals and tourists alike to connect with the brand.

My Role

Cultural immersion into the internal culture of Lululemon HQ, London, client workshops and generation of in- and out of sector insights, customer profiling.

Leading and guiding the definition stage from a strategic point of view, establishing ambition and vision for the project (incl experience principles and design ) while making sure the delivered outcome and proposed ideas are true and relevant to the brand and delivered within the brand experience.

Working in collaboration with the Design directors to insure the visual outcome is in line with the experience strategy and brand.

Summary

Lululemon managed to ‘win’ London and the Regent street store became a manifestation of what Lululemon stands for, which is not only a retailer selling activewear, but a brand that stands for possibility, accountability and mindfulness.

All guests are invited to use the space to their liking. It is a place to relax, meet up with friends over a coffee, practice yoga or simply connect with a likeminded community to share personal ambitions and support each other on the way to a healthier and happier self.