Creative Strategy - Brand  Experience.png
Creative Strategy Brand & Experience.png
Orange logo circle.png

Laura Lutz

Creative Strategy for Brands, Spaces & Experiences


Available for collaborations in brand, experience, retail & hospitality.

I help brands, agencies and studios define clear direction - from brand strategy to experience design. With 14+ years across global markets, I bring insight, creative clarity and practical frameworks to projects that shape how people connect with brands in real space and culture.

Specialising in:

• Brand & Experience Strategy

• Retail & Hospitality Concepts

• Placemaking & Spatial Vision

• Creative Workshops & Trend Insight

Trusted by:

LEGO, Lululemon, VW, Google, Diageo, Amore Pacific, Marriott Hotels

  • Services
  • work
  • About
  • contact