What I do
To work with a diverse range of brands while having the ability to be creative and explore new opportunities for my clients makes me love what I do.
I distill insights, define strategies and create new ideas for consumer engagement, brand differentiation, and growth.
Research & Insights
Discovering who is the right audience, what in their hearts and minds. Combined with understanding the brand-scape, who is doing what, and how is it working in-and out-of-sector.
Taking the diagnosis, trends, behaviours and turning them into insights and opportunities. By applying a range of methodologies including:
First hand research, e.g. one-on-one interviews, observation and focus groups
Second-hand and desk research
Trend and Future reports
Benchmarking retail-and hospitality safaris
Align and define workshops (in order to align all stakeholder with the matter and to ensure a coherent success for the project)
Brand Building
Building strategies to create awareness, attraction and loyalty to your brand. To reimagine your brand’s own category, or to stretch into new sectors resulting in opportunities for innovation.
Shaping meaningful touch-points to bring your audience closer to the brand. Resulting in a coherent brand strategy with clear growth opportunities. Common outputs include:
Brand purpose
Vision, values and principles
Brand positioning
Brand story (clarifying the positioning)
Experience Strategy
Turning insights and opportunities into an actionable strategy for your brand experience.
Articulating the position and story of the brand, with the ideas and concepts that will bring the experience to life. Creating value for your audience so that they can know, feel and experience the brand. Common outputs include:
Brand expression strategy & playbooks
Ideas and concepts (shaped and visualised)
Brand experience guidelines for creative
Strategy & concepts roadmap and prioritisation
Placemaking
Creating a place making or place branding strategy is a harmony of these elements; The local community, stakeholders, authorities, and entrepreneurs. Identifying the unique DNA of the place, the desires and dreams of the audience.
Then creating human-centred design concepts to drive the activities and interventions that will strengthen a places identity.
Brand Activation & Expression
Creating activations to be novel, customer facing concepts and events, designed for a single day/night or longer-term.
Making your brand known to people, generating awareness and engagement through a branded experience. Building interactive emotional connections with your audience, allowing them to engage directly with a brand.