Creative Strategy, Brand & Experience
Creative Strategy, Brand & Experience
‘A new way of banking’
Challenge
German Digital bank N26 was looking for an immersive interactive event for their brand launch is the UK. They wanted to create an collection of experiences at the event, which leads customers from an ‘old’ traditional bank, into a new world of banking with N26, each experience lasts no longer than 8 minutes, the time it takes to open a bank account with N26.
Result
An event with a physical interactive way of experiencing a digital bank, through immersive brand communication and activations, leading visitors from pain points of the traditional banking system to solutions that make banking with N26 a engaging and enjoyable experience.
My role
Event design
Concept creation and development
Creative direction
Methodologies & Activities
Research (Benchmarking, Trend research)
Moodboards | Concept visualisation
Storyboarding the experiences
Experience strategy
Brand activation & expression